Organizational Effectiveness

Ensure that communication resources align with priorities and strategically drive business goals

Members of the Putnam Insights consortium have led and supported communications teams for some of the world’s largest, most dynamic organizations. In conjunction with the CCO, our team assesses business priorities to support the alignment of communication strategies, resources, and tools to build future restructuring or redeployment plans necessary to achieve goals.

To achieve this, Putnam Insights works with the CCO to critically appraise current business efficacy and future projections. We provide an analysis of present communication resources within the organization and recommend forward-looking communication resources.

Further, Putnam consultants have developed comprehensive strategic training programs for mid-to senior-level communication executives. These programs are built to enable the communications function to better serve business leaders and to help improve retention among communications teams through impactful professional development opportunities. Business drivers may include the need for periodic reassessment and refreshment of organizational structure, resources, and talent, as well as realignment in the context of significant change to the organization.

Custom Service Program

Optimize organizational/divisional communication resources to better meet business goals and objectives

Offering & Deliverables

Map existing communications resources and value; mapping includes internal staff, contractors, consultants, and budget spent on outside communications services

Business and communications resource mapping of current state and recommended mapping scenarios to address future state

Detailed alternative resource scenarios to better achieve organization goals

Reallocations and reoptimization plan - may result in increases or decreases in communications resources for the organization

Support in building and executing the implementation plan (optional)

Process

Identify pain points and perceived value of resources by the communications team

Assess messages, stakeholder audiences, and policy positions in the context of resources currently deployed and those necessary for roll-out in relation to future goals

Identify current communications resources and track against optimal deployment

Generate granular future-state mapping scenarios to facilitate making the business case for change

Program Duration

Estimated several weeks to a small number of months for assessment and recommendations, following approvals and resource allocation. Implementation support is available upon request, extending beyond this timeframe.

Cost Drivers

Complexity of organization and size of the communications organization, the extent of implementation planning and engagement.

Custom Service Program

Plan and execute comprehensive mid-to senior-level communications professional development program

Offering & Deliverables

Working with the CCO, Putnam Insights configures a targeted, comprehensive professional development program for designated mid-to senior-level communications professionals at the organization

Facilitate and execute hosting of the professional development programming over the specified timeframe

Efficacy assessments with participants and recommendations are provided for follow-through development

Effectiveness evaluation upon completion of the program

Recommendations for follow-up tactics

Process

Putnam Insights team works with the CCO to define participants and objectives for the development program

Develops curricula and program materials and contracts all facilitators

Provides program management and hosting. Team taps the CCO’s administrative resources to assist with scheduling and facilities management

Program Duration

Estimated at less than one month for planning program and setting curricula, following approvals and resource allocation. Timing for execution of the development program is per scoping with CCO and typically will involve several days of sessions with participating staff over a number of weeks.

Cost Drivers

Breadth and depth of curriculum; range and number of participants; length and geographical logistics for development program

Custom Service Program

Assess and optimize communication measurement strategies and tools

Offering & Deliverables

Comprehensive analysis of existing communication measurement strategies and tools in the context of business priorities

Map of current communications measurement strategies, tools, and resources

Scenario planning to support the achievement of enterprise goals in communications measurement practices

Recommended adjustments as appropriate

Report/presentation materials for the CCO to use for planning purposes and/or discussions with executive leadership

Process

Working with the CCO, Putnam affirms business goals and priorities and catalogs existing communication measurement strategies, tools, and tactics

Assesses the effectiveness of the current measurement portfolio in the context of identified business needs

Develops detailed recommendations for revisions to measurement strategies, tools, and resources

Program Duration

Estimated at several weeks to a small number of months following approvals and resource allocation, depending upon the complexity of existing measurement processes

Cost Drivers

Complexity of organization and existing measurement processes

Custom Service Program

Design and plan execution of best practices for an organization’s communications team in remote or hybrid work environments

Offering & Deliverables

Putnam Insights provides a prospective set of proven scenarios to optimize communication team performance in the context of organizational and business priorities in a remote or hybrid work environment

Recommendations for structure, interaction processes, onsite and virtual policies and internal/external communication strategies

At the organization’s option, recommends scenarios for consideration beyond communications into other organization functions

Report and presentation materials provided to the CCO to use in planning purposes or to share with executive leaders

Process

Working with the CCO, Putnam Insights identifies business goals and priorities

Develops potential scenarios, working in consultation with expert sources across external business, communications, people & culture, and human resources sectors

Program Duration

Estimated at several weeks to a small number of months following approvals and resource allocation

Cost Drivers

Complexity of organization and size of communication function