Media & Public Speaking Engagements
Media & Public Speaking Engagements
Optimize planning and execution for public positioning opportunities, high-profile announcements, and stakeholder engagements
Putnam Insights’ team has deep expertise in supporting high-profile organizations and their senior leadership in critical media environments, driving proactive and reactive strategies. We help optimize narratives, presentations, outreach, and execution in these areas. Targeted customized service programs are available, as well as consultative project work.
Custom Service Program
Perfect the presentation content and performance of business leaders facing substantive, high-profile opportunities.
Offering & Deliverables
One-on-one content consultation, style, and skills coaching, media training, and counsel for senior executives and subject matter experts
Strategic messaging recommendations and edits to content
Coaching on substance and format, and rehearsals and preparation for delivery of interviews, presentations, and speeches
Process
Putnam Insights establishes scope with the CCO, including any additional internal or external stakeholders to be engaged for consultation
CCO participation can be minimized after scoping
Program Duration
Scoped up front with the CCO, the timeline may range as short as days following approvals and resource allocation, up to weeks for ongoing engagements, depending on the number and range of stakeholders engaged
Cost Drivers
Depth, the complexity of presentation, speech, interviews, and number of internal and external stakeholders identified for consultation
Custom Service Program
Optimize individual press releases and outreach strategies to boost performance around news and announcements
Offering & Deliverables
Review and edit individual press releases for newsworthiness and Search Engine Optimization (SEO)
Provide guidance and recommendations for pre-and post-release outreach strategy to maximize coverage, including outreach to print, broadcast, radio, and digital media sources, use of internal spokespeople and external third parties, and recommendations for framing of outreach narrative to maximize attention
Process
The CCO defines overriding objectives associated with announcements for different stakeholders
The CCO designates an internal contact point for press release development and outreach
Putnam Insights provides suggested edits and reframing to draft release
Working from the draft outreach plan, provides recommendations for revising, tuning, extending, or reframing the outreach
Program Duration
Based on upfront scoping. For individual announcements, as short as a small number of days following approvals and resource allocation
Cost Drivers
Complexity of announcement, whether single engagement or series of announcements
Custom Service Program
Assess digital, web, and social media presence for impact and alignment with business priorities
Offering & Deliverables
Review of organization brand positioning and assessment of digital, web, and social media channels for alignment with - and effective communication of - these intentions
Recommendations for improvement
Report/presentation materials for use by the CCO, including potentially with the executive team
Process
The CCO provides background on the intended enterprise brand positioning and key stakeholders
Putnam Insights team conducts assessment and reporting
Program Duration
Estimated from weeks to a small number of months following approvals and resource allocation
Cost Drivers
Extent of digital properties included in the assessment