Signature Engagement
When the story isn’t clear, everything downstream gets harder.
Investors ask different questions. Executives describe the company differently. The website, the deck, and the pitch stop matching.
The Enterprise Narrative Sprint gives leadership one strategic foundation to build every stakeholder communication from.
The Engagement
Build the strategic foundation for every stakeholder conversation.
A focused engagement for companies preparing for fundraising, clinical development, commercialization, or repositioning. Through discovery and executive interviews, Putnam defines a clear narrative . Who the company is, what differentiates it, and why it matters.
The goal: one narrative, one set of messages, one foundation for every important conversation.
What You Receive
- Comprehensive enterprise narrative and investor positioning
- Platform and product differentiation analysis
- Stakeholder engagement strategy
- Website messaging and navigation framework
- Thought leadership articles and publication recommendations
How the Sprint Works
Four steps from discovery to activation.
01
Discovery
Putnam reviews current materials and runs a working session on the business, science, financing, and milestones ahead.
02
Leadership Interviews
We interview key executives to find where language aligns, where it diverges, and what needs clarity.
03
Narrative Development
Putnam develops the core narrative and message architecture, refining it with leadership until it’s accurate and usable.
04
Activation
The narrative becomes practical recommendations for investor communications, website messaging, and executive positioning.